How to Develop an App Like Shahid – Cost and Key Features

Over the last decade, the way audiences consume entertainment has evolved significantly. As a result, traditional television schedules and cable subscriptions are steadily being replaced by on-demand streaming platforms that let users watch content anytime and anywhere. This shift is especially evident in the Middle East and North Africa (MENA) region, where mobile-first habits, high internet penetration, and a strong preference for Arabic-language content are reshaping digital entertainment. Consequently, businesses looking to develop an app like Shahid can tap into a fast-growing market driven by regional storytelling and digital consumption.

Platforms like Shahid, owned by MBC Group, have successfully capitalized on this transformation. Shahid has emerged as the leading Arabic OTT (Over-the-Top) streaming platform, offering a vast library of Arabic TV shows, movies, originals, live TV channels, and exclusive regional content. Unlike global platforms that focus largely on English content, Shahid addresses the cultural, linguistic, and viewing preferences of Arab audiences.

For media companies, broadcasters, and entrepreneurs, the success of Shahid highlights a massive opportunity. Choosing to develop an app like Shahid allows businesses to tap into a fast-growing OTT market driven by regional storytelling, subscription-based monetization, and digital-first audiences.

In this guide, we break down everything you need to know about building a Shahid-like streaming app, including market stats, features, development process, team structure, monetization strategies, costs, and FAQs.

Market Stats: OTT & Streaming Industry

The global and regional OTT market is expanding rapidly, creating favorable conditions for platforms like Shahid.

Global OTT Market Overview

• The global OTT streaming market was valued at approximately USD 230 billion in 2023
• It is expected to surpass USD 450 billion by 2030
• The market is growing at a CAGR of 13–15%

MENA & Arabic Content Market

• The MENA OTT market is growing at 18–20% YoY, faster than the global average
• Over 70% of viewers in the region prefer Arabic-language content
• Smartphone penetration in Gulf countries exceeds 90%
• Paid OTT subscriptions in the region are projected to grow 2.5x by 2028

Key Growth Drivers

• Demand for culturally relevant Arabic content
• Younger, mobile-first audiences
• Growth of original regional productions
• Affordable subscription pricing models

These trends clearly explain why platforms like Shahid continue to scale rapidly and why building a similar app is commercially attractive.

Core Features of Develop an App Like Shahid

Core features form the foundation of a successful OTT streaming platform.

1. User Registration & Profiles

• Email, phone, or social login
• Multiple user profiles per account
• Parental controls

2. Content Library

• Arabic TV series
• Movies
• Shahid Originals
• Kids content
• Live TV channels

3. Content Categorization

• Genre-based browsing
• Trending and popular sections
• New releases
• Editor’s picks

4. Video Streaming Player

• HD and adaptive streaming
• Subtitles (Arabic & English)
• Resume playback
• Full-screen and picture-in-picture modes

5. Search & Discovery

• Keyword search
• Actor, genre, and show-based discovery
• Smart suggestions

6. Watchlist & Favorites

• Save content for later
• Personalized lists

7. Multi-Device Support

• Android & iOS apps
• Smart TVs
• Web platforms

Advanced Features of Develop an App like-Shahid

Advanced features enhance engagement, retention, and monetization.

1. Personalized Recommendations

• AI-driven content suggestions
• Viewing history analysis
• Genre and language preferences

2. Offline Viewing

• Download content for offline access
• Storage and quality control

3. Live TV Streaming

• Real-time channel streaming
• Catch-up TV
• Program schedules

4. Multi-Language & Localization

• Arabic-first UI
• English support
• Regional content curation

5. DRM & Content Protection

• Secure video encryption
• Anti-piracy measures
• Device-level restrictions

6. Analytics & Insights

• Viewer behavior tracking
• Content performance analytics
• Drop-off and completion metrics

7. Smart Notifications

• New episode alerts
• Personalized recommendations
• Subscription reminders

Development Process: Step-by-Step

Developing an app like Shahid requires careful planning, scalable infrastructure, and strong content strategy.

Step 1. Market & Content Strategy

• Define target geography
• Identify content focus (TV, originals, live)
• Plan licensing vs original production

Step 2. Feature Planning & MVP Definition

• Identify must-have OTT features
• Define MVP scope
• Create phased roadmap

Step 3. UI/UX Design

• Content-first navigation
• Arabic RTL support
• Smart TV UX optimization
• Accessibility-friendly layouts

Step 4. Backend Development

• User management
• Content management system (CMS)
• Subscription handling
• Recommendation engine

Step 5. Video Streaming Infrastructure

• Cloud storage
• CDN integration
• Adaptive bitrate streaming
• DRM implementation

Step 6. App Development

• Android & iOS apps
• Smart TV apps
• Web app development

Step 7. Testing & QA

• Playback testing
• Load and stress testing
• Device compatibility testing

Step 8. Launch & Iteration

• Soft launch
• Monitor performance
• Improve based on analytics

Required Team Structure

Building a Shahid-like OTT platform requires a multidisciplinary team.

Product & Strategy

• Product Manager
• Content Strategist

Design

• UI/UX Designer
• Motion/UI Designer (optional)

Engineering

• Backend Developers
• Mobile App Developers
• Frontend Web Developers
• Video Streaming Engineer
• DevOps Engineer

Data & AI

• Data Analyst
• ML Engineer (for recommendations)

Content & Operations

• Content acquisition managers
• Licensing specialists
• Editorial team

Marketing & Growth

• Performance marketers
• Partnerships & PR

Team Size

• MVP: 10–15 members
• Growth stage: 25–40 members

Monetization Methods for Develop an App Like Shahid

Monetization plays a decisive role in the long-term sustainability of an OTT streaming platform like Shahid. While user acquisition is important, converting viewers into recurring revenue streams is what ultimately defines profitability. Successful platforms in the MENA region rely on a diversified monetization strategy that balances accessibility, premium experiences, and advertiser value.

Below are the most effective monetization models used by Shahid-style OTT platforms.

1. Subscription-Based Model (SVOD)

The subscription video-on-demand (SVOD) model forms the backbone of Shahid’s monetization strategy. Under this approach, users pay a recurring monthly or yearly fee to access premium content.

Key benefits include:

• Predictable recurring revenue
• Higher lifetime value (LTV) per user
• Reduced dependency on advertising

Subscription tiers typically include:

• Basic plans with limited content or ads
• Premium plans offering ad-free viewing, early access to originals, HD/4K streaming, and offline downloads

In regional markets, flexible pricing and localized payment options significantly improve conversion rates. As a result, affordable regional pricing is a critical success factor.

2. Freemium Model with Upselling

To attract a large user base, many Shahid-like platforms adopt a freemium model. Under this approach, users can access a portion of the content library for free, usually supported by ads.

Free users typically receive:

• Limited episode access
• Standard video quality
• Advertisements during playback

Meanwhile, premium upgrades unlock:

• Exclusive Shahid Originals
• Ad-free viewing
• Offline downloads
• Multi-device access

This model lowers the entry barrier and creates a natural upsell funnel. Over time, engaged free users are more likely to convert into paying subscribers.

3. Ad-Supported Video on Demand (AVOD)

Advertising remains a powerful revenue stream, especially in price-sensitive markets. In an AVOD model, advertisers pay to place ads within free or lower-tier content.

Common ad formats include:

• Pre-roll and mid-roll video ads
• Banner and native ads within the app
• Sponsored content placements

For a Shahid-like app, AVOD is particularly effective for:

• Casual viewers
• Users in emerging markets
• Large-scale audience reach campaigns

Advanced ad targeting using demographics, location, language, and viewing behavior significantly increases ad value.

4. Hybrid Monetization Model (SVOD + AVOD)

Many successful OTT platforms, including Shahid, use a hybrid model that combines subscriptions and advertising. This approach maximizes revenue by monetizing both premium and free users.

Advantages of hybrid monetization:

• Broader audience reach
• Multiple revenue streams
• Reduced churn risk

For example:

• Free users generate ad revenue
• Premium users generate subscription revenue

This model also allows platforms to adapt pricing strategies based on regional purchasing power.

5. Pay-Per-View (TVOD) and Event-Based Access

Transactional video-on-demand (TVOD) enables users to pay for specific content instead of subscribing. This model works well for:

• Live sports events
• Exclusive movie premieres
• Special concerts or Ramadan series finales

Users pay a one-time fee for limited-time access, creating revenue spikes around high-demand events.

6. Content Licensing & Syndication

In addition to direct consumer monetization, Shahid-like platforms can license their original content to:

• Regional broadcasters
• International OTT platforms
• Airlines and hospitality networks

This generates additional revenue while expanding content reach beyond the core app.

7. Brand Partnerships & Sponsored Originals

Branded entertainment is gaining traction in OTT ecosystems. Under this model:

• Brands sponsor original series or episodes
• Content integrates brand messaging subtly
• Sponsorship offsets production costs

For platforms focused on regional storytelling, this approach aligns well with local advertisers seeking cultural relevance.

8. Telecom Bundling & Strategic Partnerships

Telecom partnerships are especially effective in the MENA region. OTT subscriptions are often bundled with:

• Mobile data plans
• Broadband subscriptions
• Smart TV packages

These partnerships:

• Reduce customer acquisition costs
• Improve subscriber retention
• Enable carrier billing for easier payments

9. Merchandising & IP Monetization

Popular shows and franchises can be monetized beyond streaming through:

• Merchandise sales
• Digital collectibles
• Spin-off content and sequels

While not a primary revenue source initially, IP monetization strengthens brand value over time.

10. Data & Analytics Monetization (Enterprise Level)

At scale, anonymized viewing insights can be used to:

• Guide content investment decisions
• Offer market insights to studios and advertisers
• Optimize ad pricing and campaign performance

Strict compliance with data privacy regulations is essential here.

Final Takeaway

In summary, a successful Shahid-like app does not rely on a single monetization method. Instead, it combines subscriptions, advertising, partnerships, and content licensing to create a resilient revenue ecosystem. By aligning monetization strategies with regional user behavior, cultural preferences, and purchasing power, OTT platforms can achieve sustainable growth while delivering high-quality viewing experiences.

Cost to Develop an App Like Shahid

MVP OTT Platform

Includes:

• Core streaming
• User profiles
• Subscription system
  💰 $60,000 – $100,000

Mid-Scale OTT App

Includes:

• Offline viewing
• Live TV
• Personalization
  💰 $120,000 – $200,000

Enterprise-Grade OTT Platform

Includes:

• AI recommendations
• Multi-device ecosystem
• Advanced analytics
  💰 $250,000 – $400,000+

Ongoing Costs

• Cloud & CDN
• Content licensing
• App maintenance
• Marketing & user acquisition

Challenges in Building a Shahid-Like App

Building an Arabic OTT streaming platform like Shahid is a high-potential but complex undertaking. While user demand for regional content is growing rapidly, several technical, operational, and business challenges must be addressed to succeed at scale.

1. High Content Licensing & Production Costs

One of the biggest challenges is acquiring high-quality Arabic content. Licensing popular TV shows, movies, and live channels requires significant upfront investment.

Key issues include:

• Expensive licensing agreements with studios and broadcasters
• Limited availability of premium Arabic content
• High production costs for originals
• Managing exclusive vs non-exclusive rights

Without a strong content library, even the most advanced platform will struggle to attract subscribers.

2. Competition from Global OTT Giants

Shahid competes not only with regional platforms but also with global players like Netflix, Amazon Prime Video, and Disney+.

Challenges include:

• Competing with large content budgets
• Matching global UX and streaming quality
• Retaining users who subscribe to multiple OTT services

To stand out, a Shahid-like app must focus heavily on cultural relevance and localized storytelling.

3. Streaming Infrastructure & Performance at Scale

Video streaming requires robust and scalable infrastructure, especially during peak viewing hours such as evenings, weekends, and live events.

Common challenges include:

• High CDN and bandwidth costs
• Playback buffering and latency issues
• Managing simultaneous viewers
• Supporting multiple devices and screen sizes

Any disruption in streaming quality can lead to immediate user churn.

4. Content Piracy & Digital Rights Protection

Piracy remains a major concern in the MENA region and beyond.

Risks include:

• Unauthorized content redistribution
• Screen recording and illegal downloads
• Revenue loss due to content leakage

Implementing strong DRM, watermarking, and access controls is essential but adds to development and operational complexity.

5. User Retention & Subscription Churn

OTT platforms often face high churn rates, especially in subscription-based models.

Key challenges:

• Users canceling after binge-watching content
• Difficulty maintaining consistent engagement
• Price sensitivity in certain markets

Retention depends heavily on continuous content updates, personalized recommendations, and exclusive releases.

6. Localization & Cultural Sensitivity

Arabic-speaking audiences are diverse, spanning multiple countries, dialects, and cultural preferences.

Challenges include:

• Supporting Arabic RTL UI flawlessly
• Catering to regional dialects and tastes
• Curating content appropriate for different age groups and cultures

Poor localization can significantly impact adoption and trust.

7. Monetization vs User Experience Balance

Finding the right balance between monetization and user satisfaction is difficult.

Potential issues include:

• Excessive ads driving users away
• Subscription pricing that limits growth
• Paywalls hurting conversion rates

Platforms must carefully test pricing models and ad frequency to avoid degrading the viewing experience.

8. Regulatory & Compliance Requirements

OTT platforms must comply with various regional regulations.

These may include:

• Content censorship guidelines
• Age rating and parental control requirements
• Data privacy laws
• Broadcasting and licensing regulations

Non-compliance can lead to fines, content takedowns, or platform restrictions.

9. Analytics & Recommendation Accuracy

Personalization is critical for OTT success, but inaccurate recommendations can frustrate users.

Challenges include:

• Cold-start problem for new users
• Limited data in early stages
• Balancing popular vs niche content

Recommendation engines must continuously learn and adapt to user behavior.

10. Multi-Platform Consistency

Shahid-like platforms operate across mobile apps, smart TVs, web browsers, and tablets.

Ensuring:

• Consistent UI/UX
• Seamless account syncing
• Resume playback across devices

adds significant development and QA complexity.

Final Perspective

While building a Shahid-like app presents several challenges, each obstacle also represents an opportunity for differentiation. Platforms that invest in content quality, streaming reliability, cultural localization, and user-centric design are far more likely to succeed.

With the right strategy, partnerships, and technology stack, a Shahid-style OTT platform can grow into a sustainable, high-impact digital entertainment business in the MENA region.

Conclusion

• In conclusion, the rapid growth of OTT streaming across the Middle East and North Africa has clearly demonstrated that regional, language-first platforms like Shahid are no longer niche players—they are essential pillars of modern digital entertainment. As audience preferences continue to shift toward on-demand, mobile-first, and culturally relevant content, the opportunity to develop an app like Shahid has become both timely and strategically valuable.

• Moreover, Shahid’s success highlights a crucial lesson for entrepreneurs and media companies: global platforms alone cannot fully serve regional audiences. While international OTT giants focus on broad appeal, Shahid thrives by delivering Arabic-first content, locally produced originals, live TV, and culturally aligned storytelling. Consequently, businesses that invest in regional content ecosystems gain a powerful competitive advantage.

• Furthermore, regulatory compliance, cultural sensitivity, and piracy prevention add layers of complexity, especially in diverse MENA markets. Yet, for companies willing to address these challenges with a clear roadmap and experienced development team, the rewards can be substantial. The OTT market in the region continues to grow, driven by high smartphone penetration, improving internet infrastructure, and increasing demand for Arabic digital content.

• Ultimately, choosing to develop an app like Shahid is not just a technical decision—it is a long-term business strategy. With the right combination of content vision, user-centric design, scalable technology, and sustainable monetization, a Shahid-style platform can evolve into a profitable, resilient, and culturally impactful streaming service.

FAQs